Daily Archives: 20th July 2019

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mParticle’s new API could help marketers with “anonymous user” data

Posted on 20th July 2019 Digital Marketing

Customer data platform mParticle has released details around new APIs, platform features and identity aliasing that aims to deliver improved data accuracy and control. Included in the updates is a user aliasing API for managing and merging customer profiles, updates to the security of mParticle’s SDK, and a Google Tag Manager integration. Why we should…

Marketing salary survey 2019: Compensation trends in the U.S.

Posted on 20th July 2019 Digital Marketing

In our 2019 Marketing Technology and Operations Salary Survey, we broke down salary insights across the marketing landscape with the aim of building a benchmark reference for industry professionals. Previously, we looked at marketing compensation through a global lens, examining how salaries stack up around the world. This time around, we explored marketing wages in…

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