Daily Archives: 6th July 2019

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One year later: How AMP for Gmail can help marketers improve engagement

Posted on 6th July 2019 Digital Marketing

Gmail turned 15 earlier this year — and with it, the Accelerated Mobile Pages (AMP) feature is now a year old. AMP functionality was built to allow brands to be more creative with their email marketing strategies, offering increased opportunities for more engaging, interactive and streamlined experiences for Gmail users. With AMP, marketers can code…

Google announces changes to environment, position targeting settings in DV360

Posted on 6th July 2019 Digital Marketing

In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching a revamped experience for environment and position targeting settings on August 26, 2019. The changeswill include updated targeting settings when creating or editing items individually or in bulk, updated dimensions in Reporting…

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