Daily Archives: 22nd June 2019

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Why Meeker sees e-commerce, digital ad revenues slowing down

Posted on 22nd June 2019 Digital Marketing

New data from famed internet analyst Mary Meeker suggests online advertising and e-commerce growth may be slowing, but that doesn’t make these channels any less important for marketers to maximize. Online Advertising Although digital ad spend increased 1% over last year, the revenues are slowing down – dropping by 9% between the end of 2018…

SMXcast: Tactics to improve your YouTube video ad performance

Posted on 22nd June 2019 Digital Marketing

For search marketers, YouTube offers access to 1.9 billion logged-in global users per month, making it the second largest search engine. And, Google reports that advertisers buying YouTube video ads in addition to search ads see, on average, 8% higher search conversion volume, 3% higher search conversion rates and 4% lower search CPAs (compared to…

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