Daily Archives: 14th June 2019

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Here’s how you align marketing strategy with your customer’s journey

Posted on 14th June 2019 Digital Marketing

Everyone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid media channels to effectively guide users from discovery to conversion. There was a ton of information in this session I couldn’t fit into this recap, but I wanted to share my main takeaways…

Forrester: Over-reliance on big data, siloed teams impede customer insights

Posted on 14th June 2019 Digital Marketing

As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big data instead of honing in on the specific actions that drive customer engagements? A recent report from Forrester commissioned by customer insights software firm FocusVision…

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