Daily Archives: 31st May 2019

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What will happen to influencer marketing if Instagram ‘Likes’ go away?

Posted on 31st May 2019 Digital Marketing

In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram spokesperson told TechCrunch it was not a public test, but an internal prototype and that the company was “exploring” new ways to reduce pressure on Instagram. The possibility that Instagram – a primary platform…

Foursquare buys Placed from Snap to create location-measurement powerhouse

Posted on 31st May 2019 Digital Marketing

Exactly two years ago Snap bought location analytics and attribution company Placed for $125 – $135 million. Placed was an early pioneer of location-based attribution for digital and traditional advertising. On Thursday, Foursquare announced it had acquired Placed from Snap for an undisclosed sum, but less than $150 million. Foursquare simultaneously announced a new $150…

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