Daily Archives: 25th May 2019

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Roku’s new Activation Insights tool targets viewers who have shifted to streaming

Posted on 25th May 2019 Digital Marketing

In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed Activation Insights. The tool is designed to compare linear TV ads with potential OTT campaigns, giving advertisers visibility into the potential audiences they could be reaching on the streaming platform. “Smart marketers are…

GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?

Posted on 25th May 2019 Digital Marketing

There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, with the notable exception of a $57 million fine imposed on Google and a new investigation in Ireland. This raises the question: is GDPR is the current digital…

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