Daily Archives: 30th April 2019

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Looking Back At SmashingConf San Francisco 2019

Posted on 30th April 2019 Web Design

Looking Back At SmashingConf San Francisco 2019 Looking Back At SmashingConf San Francisco 2019 Rachel Andrew 2019-04-30T12:00:59+02:00 2019-04-30T12:35:01+00:00 This year, SmashingConf took place at the Fort Mason Center which has superb views of the Bay and Golden Gate Bridge. The weather was very kind to us making it a very pleasant location to spend a…

We must demand a higher standard of quality for online advertising

Posted on 30th April 2019 Digital Marketing

We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. While we’ve seen the natural ebb and flow of consumers exerting power over their online experience – in the form of ad blocking…

Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt

Posted on 30th April 2019 Digital Marketing

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Google announced several brand safety-focused initiatives Tuesday for advertisers using its Display & Video 360 (DV360) DSP. They include defaulting to ads.txt inventory, supporting app-ads.txt and providing a central hub for brand controls in the interface. Ads.txt default. Starting in August, campaigns will default to ads.txt-authorized inventory only. In turn, that means only publishers that…

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