Daily Archives: 20th April 2019

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New customer acquisition vs. retention: 7 best practices for search

Posted on 20th April 2019 Digital Marketing

Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance marketing team realizes it can’t keep paying heightening costs to acquire the same levels of revenue from repeat customers. At the same time, the team recognizes it can better coordinate its strategy on other channels….

3 steps to signing more clients

Posted on 20th April 2019 Digital Marketing

If you’re reading this, chances are that your agency is already using or considering a marketing automation platform to help your clients grow their funnels of customers or prospects and win more business. Despite using it for clients, however, many agencies are still not using marketing automation internally to support their own business development strategies….

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