The User’s Perspective: Using Story Structure To Stand In Your User’s Shoes The User’s Perspective: Using Story Structure To Stand In Your User’s Shoes John Rhea 2019-04-16T16:00:16+02:00 2019-04-17T12:35:37+00:00 Every user interaction with your website is part of a story. The user—the hero—finds themselves on a journey through your website on the way to their goal….
Airstream might just have the most iconic and recognizable campers around. So when it came to visualizing their marketing technology stacks, the company didn’t stray far from the campgrounds. The company partnered with marketing agency Element Three to develop a slide that ultimately earned them one of five Stackie Awards at MarTech earlier this month…
Optimizing Performance With Resource Hints Optimizing Performance With Resource Hints Drew McLellan 2019-04-17T12:30:16+02:00 2019-04-17T12:35:37+00:00 Modern web browsers use all sorts of techniques to help improve page load performance by guessing what the user may be likely to do next. The browser doesn’t know much about our site or application as a whole, though, and often…
Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of Asia-Pacific and more. Global opportunities bring with them a whole new realm of user behaviors, language and intent considerations, and search engine expectations for SEOs to navigate. Google is practically nonexistent in China,…
