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    Daily Archives: 16th April 2019

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    Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence

    Posted on 16th April 2019Digital Marketing

    Artist Donald Glover (aka Childish Gambino) used iOS Airdrop at Coachella to surprise random festival-goers with a photo of shoes he created in collaboration with Adidas. Those who accepted the Airdrop received a free pair of the sneakers – with terms and conditions, of course. The lucky recipients had to sign a contract stating they…

    4 stats on what wins on Amazon vs. Walmart

    Posted on 16th April 2019Digital Marketing
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    Previously, I’ve outlined some findings from Amazon benchmark reports in this column, but applying those findings across other retailers required some degree of guesswork. Which metrics or trends are transferrable in light of different site experiences, consumer bases, etc.? With the latest report from Salsify (my employer) including data directly comparing the product content landscape…

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