Daily Archives: 12th April 2019

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The martech stack fallacy: It’s not about technology

Posted on 12th April 2019 Digital Marketing

Last week I had the privilege to join fellow marketers, industry leaders, and innovators at MarTech West in San Jose. There I sat in on some fascinating sessions on everything from tracking marketing attribution to highlighting the new omnichannel marketing stack to learning how to buy the right marketing automation technology. I read about a…

Supermetrics for BigQuery launches on Google Cloud Platform Marketplace

Posted on 12th April 2019 Digital Marketing

Supermetrics for BigQuery enables marketers to bring together cross-channel marketing metrics in one platform. Supermetrics has launched a connector for BigQuery, promising a “plug-and-play” solution for marketers to compile cross-channel campaign and analytics data with just a few clicks. What it does. Supermetrics for BigQuery is designed to bring data from multiple marketing platforms into…

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