Daily Archives: 23rd March 2019

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Cognitive biases: How to get people to prefer your business

Posted on 23rd March 2019 Digital Marketing

Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not computers. No matter how logical we try to be, emotion always influences our decisions to some extent. Psychologists refer to these emotional factors in our decision-making processes as “cognitive biases.” Without even realizing it,…

Mobile app ad fraud scheme stuffed banner ads with multiple video players

Posted on 23rd March 2019 Digital Marketing

DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads being resold as premium video ad inventory on Android devices has turned up. How the scheme worked. Using a sophisticated process, the bad actors purchased banner impressions and resold them as premium in-stream video…

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