Daily Archives: 16th March 2019

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Back to Basics: How every marketer can tame the analytics beast

Posted on 16th March 2019 Digital Marketing

For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing — with a bit of blockchain sprinkled in for good measure. Buzzwords aside, the barriers to incorporating analytics into your life aren’t as high as analytics behemoths may…

What martech challenges are keeping you up at night?

Posted on 16th March 2019 Digital Marketing

Ask a digital marketer what their biggest challenges are tied to marketing technology, and it may change given the time of day (or your last conference call). But we’re asking you to help us compile the mother of all lists. The survey below should take just a few minutes. Just list the big challenges you…

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