Daily Archives: 14th March 2019

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Marketers say they’ll adapt to a changing Facebook

Posted on 14th March 2019 Digital Marketing

Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild its services and platforms around the following six principals: private interactions, encryption, reduced permanence, safety, interoperability and secure data storage. “People increasingly also want…

WW employs Alexa, Google Home to help customers stick with their diet plans

Posted on 14th March 2019 Digital Marketing

Marketers of the weight loss program from WW — the company previously known as Weight Watchers — can now pitch a new angle: voice-managed dieting. The company launched an Alexa skill and a Google Home Action that are integrated with the wellness program’s software applications to enable customers to follow their diet plans, via their…

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