Daily Archives: 27th February 2019

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LiveRamp makes its IdentityLink available for RTB

Posted on 27th February 2019 Digital Marketing

LiveRamp’s IdentityLink visualization Identity resolution provider LiveRamp is now making its IdentityLink available for real-time bidding (RTB) on any demand-side platforms (DSPs). IdentityLink provides an anonymous identifier that pinpoints a specific individual across multiple devices and channels, including offline. With IdentityLink as part of their targeting data, LiveRamp said, advertisers can limit their advertising frequency…

Retail manufacturers, Walmart wants your ad business

Posted on 27th February 2019 Digital Marketing

Walmart says its ready to start monetizing its shopper data and become a go-to ad network for retail manufacturers — both online and in-store. With Amazon’s rapid ad growth looming large, Walmart is bringing its ad sales in-house, bridging the divide between store and digital ad teams as part of a broader effort to build…

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