Daily Archives: 20th February 2019

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Singular can now track ROI across channels, with deterministic attribution

Posted on 20th February 2019 Digital Marketing

From Singular Marketing intelligence platform Singular has added a new capability to its platform that is designed to determine a complete return-on-investment (ROI) by combining cross-channel attribution with cross-channel marketing spend. Since its founding in 2014, the San Francisco-based company has offered attribution and ROI, but in device-specific silos, beginning with its origins in mobile….

Oracle discovers another major fraud operation affecting Android users and mobile advertisers

Posted on 20th February 2019 Digital Marketing

A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle. The DrainerBot code appears to have been distributed via an infected SDK, which was integrated into hundreds of popular Android apps and games. Android operating systems have shown vulnerability to the actions of…

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