Daily Archives: 16th February 2019

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Get it today– ‘The Dummies Guide to Enterprise Customer Data Platforms’

Posted on 16th February 2019 Digital Marketing

The Enterprise Customer Data Platform for Dummies demystifies in straightforward terms customer data platforms and how they can empower marketers – to leverage valuable data and handle the segmentation that will enable better, more efficiently targeted marketing. Learn to integrate data from all sources, segment a buyer profile, create optimal buyer models, and much more….

Kochava launches deterministic attribution for mobile web

Posted on 16th February 2019 Digital Marketing

Measurement firm Kochava is out Friday with a method of deterministic attribution for mobile web advertising. Essentially, GM Grant Cohen said in an interview, Kochava can now link its mobile web cookies with its mobile app device IDs, to definitively track a given user’s action in an ad inside a mobile browser that leads to…

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