Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out its programmatic offerings for video advertisers. Building on its purchase of Tremor Video DSP in August 2017, and RhythmOne’s own acquisition of video and CTV inventory provider YuMe in early 2018, Taptica’s expanded offering should…
iOS Performance Tricks To Make Your App Feel More Performant iOS Performance Tricks To Make Your App Feel More Performant Axel Kee 2019-02-05T13:00:00+01:00 2019-02-05T12:30:43+00:00 Although modern iOS hardware is powerful enough to handle many intensive and complex tasks, the device could still feel unresponsive if you are not careful about how your app performs. In…
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI world to help PPC pros…
