Daily Archives: 30th January 2019

Marketing Day: Facebook Attribution, brand safety best practices, gender stereotypes in ads

Posted on 30th January 2019Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Two months in, Facebook Attribution gets mixed reviewsJan 29, 2019 by Amy Gesenhues Some advertisers are gaining valuable insights from the tool since its release in November, but others aren’t as…

InsideSales’ new study: AI is ‘becoming a way of life’ for sales

Posted on 30th January 2019Digital Marketing

From the InsideSales report “AI is becoming more than just mainstream,” says a new study from sales acceleration platform InsideSales.com. “It’s becoming a way of life.” Out today, “State of Artificial Intelligence for Sales & Marketing/2018 Report” (free, registration required) shows “most people in the industry understand that AI truly enhances a sales rep’s role…