Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according to a global survey detailed in a Kantar report, researchers noted that ad targeting is still extremely skewed within specific product categories like baby products, laundry products and household cleaners — where females make up…
Understanding API-Based Platforms: A Guide For Product Managers Understanding API-Based Platforms: A Guide For Product Managers Michał Sędzielewski 2019-01-29T13:00:57+01:00 2019-01-29T11:53:08+00:00 To build a digital product today is to integrate the myriad of various back-office systems with customer touchpoints and devices. The cost of engaging a software team to connect them in a single working solution…
As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the data silos that keep us from understanding our customers. We’re going to improve our messaging relevance. We’re going to target customers more accurately on their preferred channels Sound familiar? What if…
