Daily Archives: 26th January 2019

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Assessing Multi-Touch Attribution’s value: Is it worth the effort?

Posted on 26th January 2019 Digital Marketing

In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or interaction, and since machine learning can find patterns in all that data, the idea is that MTA can determine the incremental impact of each ad, keyword phrase, video or downloaded white paper that led…

MarTech Today Research: A marketer’s guide to enterprise SEO platforms

Posted on 26th January 2019 Digital Marketing

Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search optimization tactics, but the vetting and selection process can be overwhelming. A new report from MarTech Today Research looks at 18 enterprise SEO platforms, selected…

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