Daily Archives: 19th January 2019

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Marketing Day: Update on industry ID resolution, mobile ad receptivity, more

Posted on 19th January 2019 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Consumers receptive to mobile ads while watching TV, before bed Jan 18, 2019 by Robin Kurzer Aki Technologies’ survey also found a generational shift in how consumers pay attention to ads….

New report: B2B digital transformation is more focused on customers than on efficiency

Posted on 19th January 2019 Digital Marketing

A new report on B2B digital transformation finds that, while earlier waves were designed to do more with fewer people, the focus has now shifted to improving the customer experience. “The 2019 FPX Digital Transformation Study” [free, registration required], out this week, is based on online surveys of 229 U.S.-based B2B decision makers in a…

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