Daily Archives: 8th January 2019

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships Jan 7, 2019 by Amy Gesenhues The company has started testing an advertising opportunity that will allow brands to sponsor the curated…

Akamai buys identity provider Janrain

Posted on 8th January 2019 Digital Marketing

On Monday, content delivery network Akamai announced it will acquire customer identity provider Janrain. The move means that the two leading once-independent identity providers are now integrated into other platforms. In the fall of 2017, marketing/e-commerce/enterprise resource planning platform SAP bought Janrain competitor Gigya. Maintaining ‘digital trust.’ In its announcement, Akamai said the Janrain addition…

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Daily Archives: 8th January 2019

Marketing Day: Spotify branded sponsorships, martech salary survey, digital assistants at CES

Akamai buys identity provider Janrain

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