Daily Archives: 5th January 2019

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Amazon adopts MRC viewability standard for conversion attribution

Posted on 5th January 2019 Digital Marketing

Amazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through conversions. Why you should care Under the MRC standard, an ad impression is considered viewable when at least 50 percent of the pixels are in-view for at least one second. Only impressions deemed viewable based on…

Marketing Day: Amazon adopts viewability standard, post-holiday return season, more

Posted on 5th January 2019 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon adopts MRC viewability standard for conversion attribution Jan 4, 2019 by Ginny Marvin View-through conversions are now attributed to viewable impressions only. It’s post-holiday return season: How marketers can make…

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