Daily Archives: 29th December 2018

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Build more emotionally engaging experiences with a personalized data strategy

Posted on 29th December 2018 Digital Marketing

Consumers are demanding more from brands than ever before – more relevant, consistent and personalized experiences across devices and channels. And as a result, brand marketers are facing increased pressure to understand, anticipate and deliver on these shifting expectations. Just because marketers know where their audience has been online, doesn’t mean they understand what consumers…

Voice-based AI means brands must take an omnichannel approach with consumers

Posted on 29th December 2018 Digital Marketing

AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the perfect music to put me in a writing…

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