Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers measure and reports on performance fake. The anger is real. Zucker-Scharff’s comments touched a nerve in the adtech community, with his initial tweet racking up more than 6,000…
Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority. But just as marketers can craft messaging for one-to-one communications, publishers can customize their content to win over new readers and keep…
Will PWAs Replace Native Mobile Apps? Will PWAs Replace Native Mobile Apps? Suzanne Scacca 2018-12-28T12:30:52+01:00 2018-12-28T11:38:39+00:00 A developer friend of mine has decided to build a progressive web app for his new company. When I asked why he opted for a PWA instead of a native app, he said: “Because the PWA is the future…
