On Wednesday, personalized digital ad platform Jivox launched two tools to help drive customer journeys with customized ads and use that customized content on web sites and in emails. Customer Journey Optimization, Channel Connector. One new tool, Customer Journey Optimization, is Jivox’ first entry into tracking customer journeys, although it previously had access to the…
Bing announced Wednesday the beta release of a new analytics product that lets webmasters see how users interact on their websites. With Clarity, site owners can replay user sessions and use the behavioral insights to optimize their sites for better conversion, engagement and retention. The free, open-source tool collects users’ mouse movements, touch gestures and…
The Importance Of Macro And Micro-Moment Design The Importance Of Macro And Micro-Moment Design Susan Weinschenk 2018-12-13T12:30:10+01:00 2018-12-13T12:31:52+00:00 (This article is kindly sponsored by Adobe.) When you design the information architecture, the navigation bars of an application, or the overall layout and visual design of a product, then you are focusing on macro design. When…
