Daily Archives: 8th December 2018

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Grammarly tops YouTube’s TrueView for Action 2018 leaderboard Dec 7, 2018 by Amy Gesenhues The ranking algorithm factored total reach, clicks and engagement for the direct response ads. Facebook missteps highlight…

Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

Posted on 8th December 2018 Digital Marketing

An out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are rapidly becoming a full-fledged member of the digital ad ecosystem, but that they are creating new kinds of DOOH-enhanced, cross-channel marketing. Adelphic, a demand-side platform (DSP) acquired last year by…

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Daily Archives: 8th December 2018

Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps

Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

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