Daily Archives: 1st December 2018

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook confirms searches performed off the platform do not influence Facebook search resultsNov 30, 2018 by Amy Gesenhues The company issued an explainer on how Facebook search works. Feds take down…

IAB Tech Lab issues revised ads.txt for apps

Posted on 1st December 2018 Digital Marketing

In May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web site ad inventory. On Friday, the Tech Lab released a beta of its Authorized Sellers for Apps (app-ads.txt) specification, based on feedback to the mobile spec unveiled last summer. The newest spec will…

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Daily Archives: 1st December 2018

Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting

IAB Tech Lab issues revised ads.txt for apps

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