Daily Archives: 21st November 2018

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Blockthrough acquires PageFair, merging two leading anti-adblocking platforms

Posted on 21st November 2018 Digital Marketing

Blockthrough, which provides software and methods to counter adblocking, has purchased PageFair, which offers similar services. Deal terms were not made public. In the announcement, the two companies emphasized their complementary differences. “The combination of Blockthrough’s proven revenue recovery tools and PageFair’s powerful analytics solution creates the industry’s most comprehensive and effective adblock recovery platform,”…

Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday

Posted on 21st November 2018 Digital Marketing

Walmart is making it even easier for kids to discover the toys they want this holiday season. The retail giant has launched an interactive video Toy Lab, where children can see and, to some degree, interact with 20 selected toys that have been rated highest by kids. This is Walmart’s first interactive video effort. “Everyone…

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