Daily Archives: 3rd November 2018

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National Cinemedia offers first in-theater AR game for a movie

Posted on 3rd November 2018 Digital Marketing

Screenshot of the AR game on a smartphone. Last month, cinema ad network National Cinemedia launched a Halloween-themed short augmented reality (AR) game for moviegoers, part of a series of theater-based AR experiences it began about six months ago. On Friday, the company is releasing what it says is the first movie theater AR game…

Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace

Posted on 3rd November 2018 Digital Marketing

Heading into the holiday shopping season, Jet.com has launched dedicated brand “stores” for Nike and Bonobos on its site. Why you should care This fall, Walmart-owned Jet.com launched a website update aimed at catering to the urban shoppers it says make up the bulk of its customer base. As part of this effort, the company…

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