Daily Archives: 1st November 2018

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3 things marketers should know about Facebook’s Q3 earnings

Posted on 1st November 2018 Digital Marketing

Rokas Tenys / Shutterstock.com In addition reporting lower-than-expected revenue growth in the third-quarter, Facebook CEO Mark Zuckerberg was uncharacteristically blunt about many of the challenges facing the company. It was an effort to set Wall Street expectations, but there are takeaways for marketers, too. Here are some of the highlights: Usage is up … in…

MarTech Landscape: What’s the difference between a data warehouse and a data lake?

Posted on 1st November 2018 Digital Marketing

It might seem odd to ask a marketer if they’d like their data in something described metaphorically as a building or a body of water. In this article, part of our MarTech Landscape Series, we look at the characteristics of these two types of massive data storage. Data warehouses Digital marketers are increasingly working with…

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