Daily Archives: 27th October 2018

Marketing Day: Amazon ad tools, SMBs shifting ad budgets, Twitter beats expectations

Posted on 27th October 2018Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon advertisers are in the market for campaign automation tools Oct 26, 2018 by Barry Levine Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so…

Is there a place for CRMs in a CDP world?

Posted on 27th October 2018Digital Marketing

In the early 1990s, database-focused marketing transformed into what we now know as customer relationship management (CRM). Over the years, the ways in which salespeople deal with customers and potential customers have changed, and the CRM has incorporated many of those changes. The rise of social media and the importance of mobile, for instance, has…