Daily Archives: 25th October 2018

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How marketers can produce content that keeps up with the pace of personalization

Posted on 25th October 2018 Digital Marketing

Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are struggling to develop enough content to fuel effective personalization campaigns. According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer relationships….

Marketing Day: Google privacy controls, Facebook Messenger 4, SMX West 2019

Posted on 25th October 2018 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The secret formula for determining a marketing budget Oct 24, 2018 by Digital Marketing Depot Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being…

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