Daily Archives: 20th October 2018
Monthly Web Development Update 10/2018: The Hurricane Web, End-To-End-Integrity, And RAIL Monthly Web Development Update 10/2018: The Hurricane Web, End-To-End-Integrity, And RAIL Anselm Hannemann 2018-10-19T15:19:58+02:00 2018-10-20T12:35:09+00:00 With the latest studies and official reports out this week, it seems that to avoid an irreversible climate change on Planet Earth, we need to act drastically within the…
Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in March 2017. On Friday, the company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.” Why marketers should care The free tool is powered by…
Marketers may be able to get a better sense of the complicated, dynamic and sometimes controversial category of ad tech through research firm Gartner’s recently released, first Magic Quadrant report on the topic. A free version is available from several of the vendors mentioned in the report, including MediaMath and Adform. (Registration required.) How vendors…