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    Daily Archives: 19th October 2018

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    Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud

    Posted on 19th October 2018Digital Marketing
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    Sure, fraud has been rampant in digital advertising. But how do marketers know what’s fraud? To help define that answer, the Coalition Against Ad Fraud (CAAF) released Thursday what it says is the first standardized document on the topic, “Definitions of Mobile Fraud Schemes.” Why this document? Founded about a year ago by mobile attribution…

    Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’

    Posted on 19th October 2018Digital Marketing
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    If you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility. And, if you’re a marketer interested in finding a good fit for your brand, social media research firm Fizziology has released results of its effort with the omni-resourceful IBM Watson to similarly employ personality…

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