Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today mobile marketing platform InMobi took another step toward its vision of a more unified approach, with the announcement that it is buying Sprint’s mobile data and ad company Pinsight Media. Exclusive data access. As…
Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on Tuesday of its new AdLingo conversational marketing platform, which provides a display ad-like framework into which conversational ads can be placed. Concurrent with the AdLingo announcement, Google said it was working with three providers of…
Reasons Your Mobile App Retention Rate Might Be So Low Reasons Your Mobile App Retention Rate Might Be So Low Suzanne Scacca 2018-10-18T14:00:01+02:00 2018-10-18T12:41:47+00:00 In business, there’s a lot of talk about generating customer loyalty and retaining the business of good customers. Mobile apps aren’t all that different when you think about it. While the…
