Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many different ways to watch Over-The-Top (OTT) television, the kind that comes to your TV, Roku box, Apple TV or computer over the internet. The bad news for advertisers is that there…
Graphic from 33Across Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard, so it has launched AttentionX, which it describes as the first open ad exchange containing…
Privacy By Design: How To Sell Privacy And Make Change Privacy By Design: How To Sell Privacy And Make Change Joe Toscano 2018-09-28T13:50:13+02:00 2018-09-28T12:29:38+00:00 Privacy is a fundamental human right that allows us to be our true selves. It’s what allows us to be weirdos without shame. It allows us to have dissenting opinions without…
