Daily Archives: 14th September 2018

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Branch buys TUNE’s attribution platform

Posted on 14th September 2018 Digital Marketing

Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile performance marketing. This week, Branch announced it is acquiring TUNE’s Attribution Analytics platform and team. With Branch getting its attribution platform, TUNE will focus on HasOffers, its performance marketing solution. Branch released…

Radius launches customer data platform for B2B

Posted on 14th September 2018 Digital Marketing

Radius’ depiction of multiple data sources for its new customer data platform, Unify. Radius, which has been a provider of predictive lead scoring, said on Thursday it is entering the growing space of customer data platforms (CDPs) with the launch of its Unify platform. The San Francisco-based firm said this is the first CDP intended…

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