Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up Sep 11, 2018 by Amy Gesenhues Dynamic ads are getting customizable overlays and Facebook’s recently introduced video creation kit will include…
The Importance Of Manual Accessibility Testing The Importance Of Manual Accessibility Testing Eric Bailey 2018-09-12T13:30:55+02:00 2018-09-12T13:15:05+00:00 Earlier this year, a man drove his car into a lake after following directions from a smartphone app that helps drivers navigate by issuing turn-by-turn directions. Unfortunately, the app’s programming did not include instructions to avoid roads that turn…
In recent years, account-based marketing (ABM) has been touted as an effective B2B strategy. According to the Information Technology Services Marketing Association, 69 percent of organizations that implement ABM see improved annual revenue per account. But despite its promise, less than half (38 percent) of the 250 US businesses surveyed for Dun & Bradstreet’s Sixth…
