Daily Archives: 18th August 2018

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Expanded phrase match negatives: A script for misspellings

Posted on 18th August 2018 Digital Marketing

As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are new threats to this control. We must be strong in battling this pay-per-click (PPC) kryptonite. We must build super automation to help save the world from bad PPC! That is why we…

Marketing Day: LinkedIn redesigns Groups, Google Location History, sales funnels & more

Posted on 18th August 2018 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Expanded phrase match negatives: A script for misspellings Aug 17, 2018 by Daniel Gilbert Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase…

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