Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials) about a number of issues related to how they act online, including their…
For the past few years, Amazon’s ad business has often been talked about as a sleeping giant. Well, the giant is awake and ready to stretch out. Amazon’s advertising business is just getting going, say analysts. A note to investors from Piper Jaffray finds that advertising will surpass the company’s juggernaut cloud computing business. “By…
Scroll Bouncing On Your Websites Scroll Bouncing On Your Websites William Lim 2018-08-15T14:00:49+02:00 2018-08-15T12:09:05+00:00 Scroll bouncing (also sometimes referred to as scroll ‘rubber-banding’, or ‘elastic scrolling’) is often used to refer to the effect you see when you scroll to the very top of a page or HTML element, or to the bottom of a…
