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The science of storytelling

Posted on 11th August 2018 Digital Marketing

“Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred on by a flurry of articles and think pieces, we are captivated by the promise of greater engagement, retention and influence. The “why” of storytelling, however, remains elusive; we are left in the dark as to how this rediscovered…

Marketing Day: Facebook Pages change, Quantcast reports on GDPR & more

Posted on 11th August 2018 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The science of storytelling Aug 10, 2018 by Peter Minnium The importance of storytelling has become universally accepted in today’s marketing world, but why does it work so well? Contributor Peter…

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