Daily Archives: 27th July 2018

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Logging Activity With The Web Beacon API

Posted on 27th July 2018 Web Design

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Logging Activity With The Web Beacon API Logging Activity With The Web Beacon API Drew McLellan 2018-07-27T13:40:14+02:00 2018-07-27T12:21:04+00:00 The Beacon API is a JavaScript-based Web API for sending small amounts of data from the browser to the web server without waiting for a response. In this article, we’ll look at what that can be useful…

As Facebook user and revenue growth slows in Q2, advertisers are still on board

Posted on 27th July 2018 Digital Marketing

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It’s been a bruising year for Facebook public relations. Now, its second quarter earnings report of 2018, released on Wednesday, showed slowing user and revenue growth and lower-than-expected revenue and earnings. Wall Street wasn’t pleased and was somehow surprised by the numbers despite the company’s guidance. As often happens, Wall Street and advertisers are operating…

Google allows advertisers to buy ads.txt authorized-only inventory

Posted on 27th July 2018 Digital Marketing

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Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory that has been authorized via a publisher’s ads.txt file. Ads.txt is an initiative spearheaded by the IAB Tech Lab to help eliminate domain spoofing ad fraud. By simply placing an ads.txt file on their…

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