Daily Archives: 20th July 2018

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Going on the offensive: The use of attack sites in reputation management

Posted on 20th July 2018 Digital Marketing

In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely using a defensive approach, in which you focus on displacing negative content through optimizing positive content. An unspoken secret of the industry is the use of a counterattack campaign to attempt to pressure the…

Marketing Day: Twitter verification, GDPR Insights by Namogoo, attack sites & more

Posted on 20th July 2018 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Going on the offensive: The use of attack sites in reputation management Jul 19, 2018 by Chris Silver Smith Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and…

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