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    Daily Archives: 6th July 2018

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    Facebook’s automated systems to monitor political advertisers are blocking the wrong ads

    Posted on 6th July 2018Digital Marketing
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    Since the advent of the ad and data-related scandals plaguing Facebook — including the Cambridge Analytica scandal and the emergence of evidence that Russia used the app to interfere in 2016 elections — the company has made sizable efforts to curb malicious content and misinformation this year. As part of its work in this area,…

    Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp

    Posted on 6th July 2018Digital Marketing
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    Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global marketing agency holding company, for $2.3 billion. The move follows rumors that IPG was considering putting itself up for sale. It also follows a strategic review by Acxiom about the possibility of selling AMS…

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