Daily Archives: 30th June 2018

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Marketing Day: Google Marketing Platform, YouTube pre-roll, MediaMath & more

Posted on 30th June 2018 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is YouTube serving up more pre-roll & mid-roll video ads? Jun 29, 2018 by Amy Gesenhues SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute…

Here’s how to use custom intent audiences in your GDN campaigns

Posted on 30th June 2018 Digital Marketing

Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising. Custom intent allows you to expand outside of predefined audience categories, identifying new prospects that are likely to be in the market for your product or service. With your choice of keywords and URLs, Google…

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