A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena…
A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 2018 paid search benchmark report from Adthena — How do you compare? Jun 20, 2018 by Digital Marketing Depot A challenge in the search industry is that typically advertisers only have…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 2018 paid search benchmark report from Adthena — How do you compare? Jun 20, 2018 by Digital Marketing Depot A challenge in the search industry is that typically advertisers only have…
