Daily Archives: 19th June 2018

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Unilever stops working with digital media influencers who buy followers

Posted on 19th June 2018 Digital Marketing

Unilever isn’t going to take it anymore. With increased calls for transparency in all aspects of marketing, the mega consumer packaged goods (CPG) company said Monday that it will no longer work with social media influencers who buy followers. Unilever Chief Marketing Officer Keith Weed called for more transparency from influencers in a speech at…

5 things to check if your traffic suddenly drops

Posted on 19th June 2018 Digital Marketing

No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google Analytics to see if the traffic spike really looks out of place or if it…

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