The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up most…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth May 10, 2018 by Ginny Marvin Mobile grew 36 percent year over year…
Google I/O Developer Roundup: What’s New? Google I/O Developer Roundup: What’s New? Rachel Andrew 2018-05-11T12:30:47+02:00 2018-05-11T10:39:59+00:00 The Google I/O keynote opened with an animation asking us to “Make Good Things Together,” and in this article, I’m going to round up some of the things announced in the Keynote and Developer Keynote, that are of interest…
